Have you heard of viruses right? These are micro-organisms that attack your body without you knowing until you contract the disease, or maybe computer viruses, they attack your computer anonymously. You will know you’ve been attacked if your computer slows down or much worse, your computer crashes.
What is Viral Marketing? They are marketing techniques that uses pre-existing social networks to produce or increase brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
These viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. 1
This strategy encourages other individuals to pass a marketing message to others that would be potential customers. This strategy as I said earlier is like a virus unknown for a while, it could spread on its own and in time, it could come in full blast.
Offline, it is called “creating a buzz”, “network marketing” or “word-of-mouth” marketing and online of course, Viral Marketing, but what are the variables that will define Viral Marketing.
1. There’s no word that is as powerful as the word “Free”
The words “cheap” and “inexpensive” sounds good but “Free” that’s a killer, there’s no person that will not refuse a freebie, but of course, if you would give something for free, it should be limited, a good example is the Antivirus software AVG, it has a free edition, but it also has a powerful Internet Security Edition and an Enterprise Edition which is given with a certain price tag. Give something useful for them for free but make them want more so that they could buy your product.
2. Give useful and practical information or advice
Giving advice or practical information about your specialization will always help create loyalty and give you some authority and respect.
3. Keep up with your strategy when it grows big
You must have the capacity to maintain your strategy even if your strategy escalates to have a lot of followers.
4. Exploit your customers “wants” and behavior
Instant gratification is the key, you must satisfy your customers and with that you could satisfy your customers and create “hype” for your product.
5. Utilize existing social or other human networks
Man is a social animal, there’s no person in the world that could survive in solitude, as well in Viral Marketing, a successful Viral marketing plan. A person has a close network of 8 to 12 persons on real life which also increases on their status; put that thing online especially in social networks, it is unknown but it should be more than a hundred. They collect e-mail addresses and favorite website URLs. Affiliate programs . They collect e-mail addresses and favorite website URLs. Affiliate programs use these networks and asks e-mail address list. Place your message into existing communications between people, and you rapidly multiply its dispersion.
6. Collaborate
One of the most ingenious and creative viral marketing strategies use collaborate with other existing affiliate programs plans to get the word out. You could place text or graphic links in other websites.
Creativity, Ingenuity and good product placing are the variables for a good Viral Marketing Plan.
On the web: http://www.wikipedia.com
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