Thursday, March 29, 2012

POS and it’s Humble Beginnings…

Did you know that Retail Point of Sale systems go way back to 1870’s? It all started when James Ritty, an owner of a saloon in Dayton, Ohio got sick of losing sales due to having dishonest employees who often steal his profits. So while on a trip to Europe, Ritty` saw a mechanical device on the ship’s propeller that tracked the number of revolutions for maintenance purposes and applied the same concept by creating a cash register that would record all the cash transactions in his saloon. He and his brother worked on this idea and in 1879, the brothers patented their invention as “Ritty’s Incorruptible Cashier”.
The brothers manufactured their cash registers in a small factory in Dayton and several years later, Jacob H. Eckert of Cincinnati bought the business from the Ritty’s. He formed the National Manufacturing Company in 1881 and later sold it to John H. Patterson who continued to improve the cash register by including rolls of paper that serves as a record for the day’s transactions as well as a receipt.
In 1906, the first electronic cash register was invented by Charles F. Kettering of the National Manufacturing Company.
Several years later, more and more companies launched improved cash registers. August of 1973 where IBM introduced the first commercial use of client-server technology, P2P (peer to peer) communications, LAN (Local Area Network) simultaneous backup, and remote initialization through IBM3650 and IBM3660 Store Systems which could control 128 IBM 3653/3663 Point Of Sale Registers.
In 1979, Gene Mosher, the owner of Old Canal Café in Syracuse, New York created a POS software that ran on an Apple II, to take his customer’s orders by the entrance of the restaurant and print complete preparation details in the restaurant’s kitchen. After giving their orders, customers would just proceed to their tables and find their food waiting for them. Then in 1986, Mosher created the first graphical touch-screen POS software by using the Atari ST and bundled NeoChrome.
Seeing the need for a standard computerized POS system that would simplify the interconnection between POS devices, UnifiedPOS led by The National Retail Foundation created an initiative to combine two existing device interface standards under one specification to allow retailers freedom of choice in the selections of POS devices. And in 1996, Microsoft, NCR Corporation, Epson and Fujitsu-ICL created the first commonly-adopted standard point of sale system named OPOS (OLE for POS) and the following year, Sun Microsystems, IBM and NCR Corporation developed JavaPOS which was released in1999, both of which conforms to UnifiedPOS’s standard.
The Point of Sale systems that we are now using is way advance compared to the ones from the past. Who would’ve thought that we would be able to develop a Point of Sale system that would be able to cater to specific industries, business sizes and utilize a variety of operating systems, hardware requirements and much more? With the advancement of technology, human creativity and innovation, a day would surely come when people would develop a Point of Sale system that would surpass the POS systems we are currently using, and make a new one that is way beyond our imagination.

Wednesday, March 28, 2012

How Stand Out in the Market Crowd

When you are buying your groceries in the supermarket, do you find it astonishing that there are a lot of brands for a certain kind of product that you will buy? For example; Toothpaste, you will choose from tartar control, whitening, for sensitive teeth or an all day protection? What about bread? White bread, Wheat bread, Wholemeal bread, Wheat germ bread or Whole grain bread.

In this over communicated society, where information, products, ideas, talent or distribution are not limited commodities, business owners try to get the attention of their customers. In this society, owners miss the point, they believe, if they work hard and well, customers will come making this businesses plan mediocre marketing strategies.

In this attention dilemma, where business owners compete for attention; small business owners has an advantage, they have better chances to differentiate themselves because they could create a manageable and flexible strategy.
Here are some Guidelines so your Business could differentiate itself from others.

Survey the market or make a SWOT Analysis
SWOT means Strengths, Weaknesses, Opportunities and Threats. Survey and compile a list of competitors, see their marketing taglines and key messages, group similar messages together so that you will have a picture of the competitiveness of the market. You will know the strength and weaknesses of your marketing strategy and determine the opportunities that could be integrated on your plan and threats that could jeopardize your plan.

Conceptualize
Put up a small group of people that could create a creative and innovative marketing strategy that could put your business in a favorable and alternative market position. Determine the needs of your customers and create simple direct to the point ideas.

Find and determine your Target Market
The target market is the group of customers where your product or services is the first priority. You marketing plan should be streamlined on this group. Create your market position in a niche group that is growing, distinct or there is minimal competition and large enough to be profitable

Develop your tagline
This is a short one sentence pitch that tells what your company or product is what you do and how you do it. You should make your message stand out; be creative and make it straight to the point.


Hear and collect feedbacks
A message is not one way, but two ways, there should always be customer’s feedback. How will you know if your strategy is working or not right? Talk to customers or with industry experts, Look for “Hype” or “WOW” responses this could tell you if your new plan can is good or not.

Create a creative, stand-out marketing plan that could differentiate you from the rest. After all, the problem is not resources but attention with a big competition in the field. Being creative and solving specific needs of your customers in the market can reap profits, loyalty and rewards.

Tuesday, March 27, 2012

The Power of Cloud based point-of-sale system

With a cloud computing POS system, prices are easier to adjust, as there is no need to manually change prices with an old fashioned price gun. You just have to enter the new price information on the Admin Site and the updated price will affect all location in real time if you choose this option. Visit us at www.LivePOS.com to learn more

Monday, March 26, 2012

Web based point-of-sale

Cloud point-of-sale systems are replacing cash registers as more and more people realize the benefits of the cloud. POS systems are equipped with multiple features that store owners benefit from. Additionally through cloud computing POS, retailers will have real time updates and easy access to their data from anywhere that has an internet connection. Visit us at www.LivePOS.com to learn more

Thursday, March 22, 2012

Cloud based point-of-sale solutions

With cloud computing point of sale system, you can ring up sales in just a few minutes. Setting up your POS will take less than a day. There is no need for IT maintenance, backing up data, dealing with servers and so forth. Just leave the entire headache to your POS provider and focus on increasing sales. Cloud POS are now getting more and more efficient for all retailers alike through the various features that they have. Visit us at www.LivePOS.com to learn more

Wednesday, March 21, 2012

Cloud based POS Dashboard

Through the benefits of cloud POS, specialty retailers can now access their business data from anywhere without having to deal with servers and IT. Cloud POS means that fewer employees are needed as the data is automatically updated on the server and does not require human labor. With a cloud point of sale, you’ll simply have to look at your online dashboard and you will be able to see an updated report of your inventory whether you own a single store or multiple store locations. The POS will record inventory, sales, and employee data such that you can access it from anywhere via the internet. Visit us at www.LivePOS.com to learn more

Tuesday, March 20, 2012

CLoud computing point-of-sale solution

Specialty retailers often have multiple store locations and the more locations they have, the harder it is for them to manage their business. Well, that was before the rise of cloud computing point-of-sale solutions. With POS systems taking advantage of the cloud, specialty retailers are now capable of handling different locations from anywhere they are as long as they have an internet connection. This may include a desktop at their house, a laptop, an iPad or a mobile internet phone. Each retailer has a personal online dashboards that will help him/her monitor the stores’ status. The data is updated in real time such that owners do not need to obtain information by visiting each store or hosting their servers and hiring IT personnel. Visit us at www.LivePOS.com to learn more

Monday, March 19, 2012

Cloud based POS solutions

With cloud based POS solutions, you don’t have to worry about sudden data loss due to a corrupted PCs, software viruses, misplaced paper reports or even catastrophic events. Modern point of sale systems uses the cloud (internet) to transmit your data to high speed servers that store, secure and back up business data. Your store’s data is available whenever and wherever you want. You just have to log in to your personal online dashboard and view real time updated reports of your business! Visit us at www.LivePOS.com to learn more

Sunday, March 18, 2012

Specialty Retail Business

If you’re planning to start a specialty retail business, you might want to consider having a cloud computing POS system instead of hiring additional employees. You might think that you’ll be saving more when you go for an ordinary cash register plus hiring more employees but you are wrong. Buying a real time point-of-sale system has proven to pay for itself when used correctly. For example, it will take your employees hours to manually update and track inventory, employee attendance, sales and more. Through cloud POS, you can also manage multiple stores through your personal online dashboard where you can see detailed updates from each store. Visit us at www.LivePOS.com to learn more

Thursday, March 15, 2012

Real-Time Point of Sale System

Point-of-sale systems (POS) enable retailers to process sales transaction more efficiently. Through the evolution of modern POS systems, specialty retailers can now access sales, inventory and employee information. Modern POS systems also track customer data through a CRM module which allows retailers to market directly to their customers. Modern POS systems have been proven to pay for themselves through sale increase and lower expense including theft prevention. Visit us at www.LivePOS.com to learn more

Wednesday, March 14, 2012

The Convenience of Touch Screen

Touchscreen technology is everywhere nowadays from medical equipments to small gadgets… touch screen is definitely IN!

According to Wikipedia, a touchscreen is a display which can detect the presence and location of a touch within the display area. The term generally refers to “touch” or “contact” to the display of the device by a finger or hand. Touchscreens can also sense other passive objects, such as a stylus.

Anyway, touchscreens started way back in the 60s. It was able to gain visibility through PLATO project’s computer-assisted learning terminal that came out in 1972. Touchscreen technology has been considered as an exotic and expensive technology that is only suitable for use in high-power applications such as air traffic control systems or nuclear power plant controllers. However, due to the touchscreen’s simplicity and universal appeal, more and more people approve of this technology. It has been around for more than three decades but it continues to transform access to complex electronic systems and is now used by both novice and experienced computer users.

What makes touchscreen appealing is the fact that it can be used by anyone regardless of language, education or socioeconomic or cultural background which bridges the gap between today’s sophisticated hardware and the untrained user, making touchscreens far less intimidating than keyboards, mice or trackballs to those who don’t use the computers.

Today, touchscreen devices play an important role in digital appliances such as PDA’s, I-pods, game consoles and mobile phones… so why not have a touchscreen POS and experience the convenience of the touchscreen technology?

Tuesday, March 13, 2012

The Idea about Viral Marketing

Have you heard of viruses right? These are micro-organisms that attack your body without you knowing until you contract the disease, or maybe computer viruses, they attack your computer anonymously. You will know you’ve been attacked if your computer slows down or much worse, your computer crashes.
What is Viral Marketing? They are marketing techniques that uses pre-existing social networks to produce or increase brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
These viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. 1
This strategy encourages other individuals to pass a marketing message to others that would be potential customers. This strategy as I said earlier is like a virus unknown for a while, it could spread on its own and in time, it could come in full blast.
Offline, it is called “creating a buzz”, “network marketing” or “word-of-mouth” marketing and online of course, Viral Marketing, but what are the variables that will define Viral Marketing.
1. There’s no word that is as powerful as the word “Free”
The words “cheap” and “inexpensive” sounds good but “Free” that’s a killer, there’s no person that will not refuse a freebie, but of course, if you would give something for free, it should be limited, a good example is the Antivirus software AVG, it has a free edition, but it also has a powerful Internet Security Edition and an Enterprise Edition which is given with a certain price tag. Give something useful for them for free but make them want more so that they could buy your product.
2. Give useful and practical information or advice
Giving advice or practical information about your specialization will always help create loyalty and give you some authority and respect.
3. Keep up with your strategy when it grows big
You must have the capacity to maintain your strategy even if your strategy escalates to have a lot of followers.
4. Exploit your customers “wants” and behavior
Instant gratification is the key, you must satisfy your customers and with that you could satisfy your customers and create “hype” for your product.

5. Utilize existing social or other human networks

Man is a social animal, there’s no person in the world that could survive in solitude, as well in Viral Marketing, a successful Viral marketing plan. A person has a close network of 8 to 12 persons on real life which also increases on their status; put that thing online especially in social networks, it is unknown but it should be more than a hundred. They collect e-mail addresses and favorite website URLs. Affiliate programs . They collect e-mail addresses and favorite website URLs. Affiliate programs use these networks and asks e-mail address list. Place your message into existing communications between people, and you rapidly multiply its dispersion.


6. Collaborate
One of the most ingenious and creative viral marketing strategies use collaborate with other existing affiliate programs plans to get the word out. You could place text or graphic links in other websites.
Creativity, Ingenuity and good product placing are the variables for a good Viral Marketing Plan.
On the web: http://www.wikipedia.com

Monday, March 12, 2012

LivePOS Windows 7 Software Installation

We are excited to show you all the good things the LivePOS system has to offer your business. You can access the LivePOS Dashboard by going to www.LivePOS.com and clicking on the Log-In icon on the upper right of the page.

Follow the instruction visit : http://www.livepos.com/2012/links/InstallPOS.aspx
Sign up for a FREE Trial visit: http://secure.cssholdings.com/SecureSignup2/SecureSignup.aspx

Sunday, March 11, 2012

Specialty Retail amidst the Crisis

How are we doing? Do we say this economic meltdown is killing us? Or will we say sucks to be you, big powerful corporations? I think people in the specialty retail industry should look into this, which I’m sure they are. It should affect everybody but I don’t see any news on how it affects the carts and kiosks as much as I see effects of the crisis on the large companies. I mean, this mess is said to go on for years and although the emergency policies being set up by governments are great, it won’t hurt to start planning for the long run. Again with the question, what’s up in the specialty retail industry betwixt all the chaos in the global economy?

The only way to foresee any effect of economic change on retail businesses is to evaluate the reactions of the consumer towards it. It is important to note the different customer profiles, demographics, and behavior.

Now, specialty retail feeds on niche markets. This means that profiles, customer preferences, and buyer behavior are more clearly defined. Carts and kiosks sell products that appeal to very specific personalities. It is safe to say that the success rate of these small businesses depend greatly on how consumers feel about the product.

In these times, people may have a tighter grip on their money. Consumers are more careful as to what products to choose over others. It may seem that more and more people choose to purchase useful items rather than luxury items. Surprisingly, although, this is true there is still not much effect on the industry. Some say not yet. We may never know. One thing’s for certain, as long as people are coming to malls, specialty retailers will work their butts off to seize opportunity.

At this point in time, the answer to my first question is, we’re doing okay. We are still here and everything’s fine. It will take time until people start changing their lifestyles and attitude towards the variety of products that this industry offers. Today, it’s fine. Today, we live on.

Thursday, March 8, 2012

The Rationale of Social Video Marketing: A Case on YouTube

We live in a visual rich society were messages are being understood through graphics, videos, photos or anything that your eyes can see, on the television, movie houses or anything that is on print, but on this case we will talk about online videos.
As we all know, Television Ad Space cost way beyond the reach of small business owners, and so they turn online and through video sharing sites have could create videos with lower production costs with an almost free Advertisement Space.
There are a lot of video hosting sites and examples of them are YouTube, Google video, Daily Motion, Blip.tv etc, and all of them are free to us; but, on this case, we will use YouTube as an example because of familiarity.
YouTube as an affordable, minimal or no cost at all TV-like advertising vehicle that could help promote their products in a viral effect by business owners whether it is big or small. Here are some reasons why it is so feasible to advertise in this site.

It has a population of 303.8 million
If YouTube would be Hollywood it would premiere 60,000 new films every week.
There are 15 hours of video uploaded every minute.
Users spend at least 23 minutes or almost 30 pages in YouTube daily.

There are a lot of possibilities online if your video is interactive, entertaining, creative and straight to the point people would subscribe or follow your “Channel” and increase brand awareness. This would help you to have exposure and “hype” on your brand and people will avail your product or services.
If you will upload good and creative content, you will have a lot of viewers/subscribers and your product will be known to the online community, it would create a viral effect and boom! You’re company could go big time!

Wednesday, March 7, 2012

Why LivePOS Turnkey Solution is UNMATCHED in the market?

• We offer the Hardware, Software and Unlimited Technical Support.
• Our systems provide Specialty Retailers with Real-time sales and inventory tracking that allows them to instantly adjust their selling strategies.
• We release a new feature targeted only to specialty retailers every week, whereas other POS companies might introduce a new feature every six months—on a system that wasn't designed with the needs of specialty retailers in mind.
• With LivePOS, owners and managers can take control of their business and respond instantly to any lagging sales or inventory shortfalls.
• We value our customer’s comments. We always speak with specialty retailers to build the features they need to improve their sales and increase their bottom line profits. When retailers use our system, they are amazed at what they can accomplish with real-time sales and inventory tracking that gives them a way to effectively manage their businesses and identify new ways to boost profits.
Need to know more about our products? Check http://www.LivePOS.com

Tuesday, March 6, 2012

CSSLivePOS New Feature Released

Another new Feature release to make us on Top! With the Detailed Employee Sales you can now see your employee's sales on a per day basis, along with a link to view the actual invoice. Visit: http://support.livepos.com/customer/portal/articles/407541-detailed-employee-sales

Monday, March 5, 2012

Keeping your Business in Good Shape

There are at least a hundred of things to consider in order to make your business successful, but there are only 10 things a business owner must always remember to keep his business up and running.


Consider your Target.
It’s impossible to provide all kinds of service to all types of people. That’s why you have to decide on your niche in order to specialize and provide the best service for your target market.

Dare to be Different.
Make sure that you have something different from all your competitors. Be ahead of the game. You have to think of unique ideas that will make you and your product stand out
from the crowd.

Build a Team.
Never think of hiring an employee just to fill a position. Reflect on employing a person to be part of a team to build and grow with your business.

Win the Race.
Customer’s time is gold and so is yours. As they say, time is the most precious commodity. If a delivery is expected on Friday, make sure delivery arrives Thursday afternoon. When clients are expecting a return call tomorrow, return the call as soon as you can, today.

Always Say Thank You.
Thanking a customer for their patronage is a common etiquette. Some may not react to your gratitude, but nevertheless, it is an effective way to set customer loyalty.

Be Consistent.
Your business should always have a constant look and feel from everyone in all your location. Your cheeseburger should always taste the same in all your locations.

Always Wear Your Best Smile.
A genuine smile can almost always win a customer.

Think Positive.
A successful business always has a positive approach. Be optimistic. A positive attitude will always bring out the best in every person and will infect the people around you. Believe that optimism is contagious.

Sell Soft.
Always consider what’s best for your customer, not for your business alone. Don’t push the sale too hard, but instead, solve problems and satisfy your customer needs.

Step Out of Your Comfort Zone.
Don’t be afraid to try something new. Welcome fresh ideas and never be afraid to throw away the old one.

Sunday, March 4, 2012

Point of Sale Solutions

Most of the time, point of sale solutions are either software based or cloud based. But with LivePOS, store owners can enjoy the features of both platforms. LivePOS came up with a powerful solution that enables the POS to perform more features such as real time updates of sales transactions, inventory, employee attendance, purchase orders and more; all without having to worry about losing data when the internet goes down. If you’re internet goes down, your employee will still be able to ring up cash sales without any interruptions. All data will be saved locally and will be sent automatically when your internet goes back up. All important areas of your business are available through your online dashboard anytime you want and from anywhere. Enjoy a modern trend of retail management, visit www.LivePOS.com

Friday, March 2, 2012

Cloud based point-of-sale

Cloud based point-of-sale has many advantages over traditional point-of-sale. For starters, cloud based POS are capable of showing you real time reports and provide updates of your business data through the internet. Whether you’re using a laptop, tablet or mobile internet, your business information will just be a click away. This is the reason more and more store owners are switching to cloud computing POS systems. Furthermore, cloud based POS run on the SaaS model so the initial costs are miniscule as compared to traditional POS. The many features that cloud POS systems provide make them a sound investment for the future.

Thursday, March 1, 2012

How I wish my Life is like a LivePOS

LivePOS is a Specialty Retail Management Solution that provides a Turnkey Solution which includes Hardware + Software + Technical Support in one easy managed solution. Among its hundred special features, LivePOS is web-based and/or stand-alone; has an unlimited number of linked locations; offers employee and management training; has automatic upgrades and new features; and gives LIVE, Real-Time reporting.

Isn’t that amazing?

Imagine if LivePOS’s Hardware is like my Physical aspect, the Software my Emotional aspect and the Technical Support as my Family and Friends. I think my life would be so fun and easy. Why?

Well it’s a good thing that I don’t need to purchase or rent my body (whew!), however it would cost a lot if one of my bones break (screw the medical bills), so it’s a blessing if my body has a 24hour hardware replacement just like LivePOS!

Software wise, I would also be such an intelligent person for having free upgrades and new features almost every month. It’s like learning something new every day without breaking a sweat… and unlike school, gaining more knowledge comes free in LivePOS!

Now speaking of free, I can also have the 24/7 Unlimited Technical Support. So that means contacting my family and friends in my time of need would be as easy as 1-2-3. Not that I’m saying it’s hard to look for my family and friends in real life, but hey, phone bills can be a real headache! At least with LivePOS, it’s a toll free number! How lucky is that?!

Of all the things I envy in LivePOS, it must be having a Secured Data Center. Wouldn’t it be fun if my brain can also store all the things that happened and are happening in my life in an organized manner?