Add Value To Your Business!

Being in control and having realistic expectations about your day-to-day challenges are the keys to excellent business management. LivePOS gives you the opportunity to take control of your business wherever you are, whenever you need! Monitor your business using any internet-capable computers. Don’t waste time thinking of the next important business decision to make. Visit www.LivePOS.com and find out how this brilliant system can add value to your business.

Improve Your Customer Relation with LivePOS!

All lasting business is built on good relationship with customers. Let LivePOS improve your customer relation by being able to monitor your key customers’ purchasing trend. Find out more at www.LivePOS.com

Experience the Future, Experience LivePOS

Early Point of Sale systems are simply electronic cash registers which were programmed in proprietary software with very limited functionalities and communication potentials. Fast-forward into the present, we now have the best and the latest POS technology available to assist you in managing your business. With LivePOS system you can now handle your business anytime, anywhere! Check us at www.LivePOS.com

Which POS Is Right For Your Business?

Deciding which point of sale system to choose for your business can be a difficult process. There are many selections and yet more ways to make mistakes. Businesses are prone to wasting time and money in search for a perfect POS. When choosing the correct POS system, choose the one that provides you with all the essentials for your business; efficiency, convenience and security. LivePOS has all of these plus more! Discover LivePOS at www.LivePOS.com

Take Full Control of Your Business with LivePOS!

Be part of something amazing! Experience a revolution in business management. If you want to take control of your business wherever you are around the world, then we just have the right tool for you! Get to know us at www.LivePOS.com and be amazed!

LivePOS, Setting a New Standard in Point of Sale Technology!

LivePOS is an integrated point of sale software and hardware system designed to suffice the needs of today’s entrepreneurs and business managers.
As one of the leading inventory control system for small to medium size specialty retailers, it has established itself as the benchmark in retail management point of sale system technology.
Visit www.LivePOS.com to find out more about this amazing system!

Let LivePOS Help You With Your Sales Report!

LivePOS has a real time detailed comparison of sales figures by days, months and years via graphical representations whether it is per location or a total of all locations. Your Sales report and other important data about your business is also protected because with LivePOS, all your information is hosted in our secured data center and is backed up daily.Visit http://LivePOS.com for more information.

Right Information at the Right Time!

Having the right information at the right time sets the difference between good or bad decision for your business. Get the most up-to-date information any time for all of your stores! Access your latest sales statistics! Know your employees performance with just a few clicks on your web browser! Visit www.LivePOS and find out how one amazing POS system can improve the way you do business

Take That Needed Vacation!

CSS LivePOS lets you stay in control of your business even when you're out of the office or is unable to visit store locations. You can simply log-on to your online dashboard to monitor the latest update on your business or analyze your latest reports. You can then create decisions which you can forward to your associates, supervisors and personnel in different store locations. So take the vacation that you have put on hold for so long! Get LivePOS and experience work-life balance that you deserve. Don’t waste time! Visit us at www.LivePOS to get more information.

Inventory Control

CSS LivePOS is designed to enable Specialty-Retailers to quickly respond to consumer demands by ensuring efficient replenishment of inventories and supplies. Managers can easily track and manage inventory level through inventory transfers, warehouse exchanges, and processing purchase orders which can all be done on our online dashboard. Check www.LivePOS.com for more info.

Better Inventory Control

With LivePOS, managers and store personnel will have better control over their business inventory. LivePOS enables you to view sales and inventory information in real-time, transfer inventory, create purchase order, manage warehouses, design custom sales and inventory reports, manage inventory information across multiple stores, automatically generate purchase orders based on reorder points and stock levels and much more. For complete information on how LivePOS can help you manage your inventory, you may check www.LivePOS.com

With LivePOS, There is No Reason to Hesitate!

LivePOS system is easy to use and holds a comprehensive set of features to address your diverse business needs. Sales personnel with little or no computer experience will quickly master the system simply by watching our online demos which are available at official website at www.LivePOS.com.
One doesn’t need to be a rocket scientist to learn and experience this new innovation in point of sale technology. There is absolutely no reason to hesitate! Visit our website or contact our friendly representatives to know more on how this product can add value to your business.
Phone: Call 1-866-343-7185
Email: Sales@LivePOS.com

Add Value To Your Business!

Being in control and having realistic expectations about your day-to-day challenges are the keys to excellent business management. LivePOS gives you the opportunity to take control of your business wherever you are, whenever you need! Monitor your business using any internet-capable computers. Don’t waste time thinking of the next important business decision to make. Visit www.LivePOS.com and find out how this brilliant system can add value to your business.

Make Better Decisions for Your Business, With LivePOS!

LivePOS Management manages by making decisions and by seeing that those decisions are implemented. Decisions are best made by considering all available information. LivePOS is a Point of Sale System designed to provide you with useful information that would help you make the most excellent decision for your business. Visit us at www.LivePOS.com

What Our Clients Have to Say about LivePOS

What Roni Paz, CEO of Micabella Cosmetics, has to say about LivePOS:
"As a wholesaler and retailer, here at Micabella, we have found CSS to be a huge asset to our business. We can control our locations from anywhere! We can use the information gathered by the software to help make decisions on which items that should be re-stocked and which items should be discontinued. CSS keeps my business organized. We couldn't have it any other way!"
Try LivePOS in your business and experience the same convenience that successful entrepreneurs are having with the use of our incredible Point of Sale system! Visit us at www.LivePOS.com

Conversion Kit: A Practical Option

Do you want to use the latest and the best Point of Sale system but don’t want to let your old POS equipment go to waste? No worries! With LivePOS, we can convert your system to use our software or even improve it by using our very own conversion kit which includes: Electronic Cash Register, USB credit card reader, USB mouse, and 2" Thermal Receipt Printer. Get to know other options at www.LivePOS.com

Business Security

The following are some of the security options you may consider when securing your business:
1. Access Control
2. Alarms and Alarm Monitoring
3. Physical Security / Locking Devices
4. Security Guards / Officers
5. Cash Logistics / Cash in Transit (CIT)
6. CCTV
7. Biometrics
Or you may consider LivePOS! It's a system that lets you perform more than just the basic POS functions while providing more security for your business. Visit www.LivePOS.com for more information.

Discover Something Amazing!

Be part of something amazing! Experience a revolution in business management. If you want to take control of your business wherever you are around the world, then we just have the right tool for you! Get to know us at www.LivePOS.com and be amazed!

A New View in Management

The conventional definition of management is getting work done through people. But with LivePOS, you will need less people to do the work for you. A normal employee would need a few hours to prepare crucial business reports like Live Sales Report, Inventory, Employee Productivity and Transaction Details. But with LivePOS, these reports and more are automatically prepared and are continuously updated. Come visit www.LivePOS.com for more information.

Effective Management

A busy manager is an effective manager…

That may not be necessarily true. With LivePOS, you can be effective, efficient and productive yet still have enough time to relax and engage in activities you enjoy doing. Find out how at www.LivePOS.com .

LivePOS Update: Adding Locations

Managing your growing business has just become easier! With LivePOS, business owners can now add their new store locations all by themselves thru our secured Admin Dashboard. For more information, visit us http://LivePOS.com

Discover the New Approach in Business Management

Still doing your business like way the Mom and Pop did it 30 years ago? Out with the old and in with the new! Welcome to Generation Live! Manage your business at the comfort of your own home or while on vacation. Spend more time with your life without compromising control over your business. Discover new-age business management approach by visiting us at http://LivePOS.com

Specialty Retail Turn-key Solution

To err is human. But we know your business doesn’t have room for blunder. Let LivePOS aid you in ensuring the accuracy of essential business reports by providing you precise information on Live Sales Report, Inventory, Employee Productivity, Item and Store Productivity, Multi -Tax Support, Customer History, Transaction Details and Product Comparison. These and more in one amazing product. Check http://LivePOS.com

Retail Business as Easy as 1-2-3

Retail Business as Easy as 1-2-3
You don’t have to be in the mall seven days a week to monitor your employees, spend countless hours trying to keep track of your sales or worry about your inventory because LivePOS will do all these for you and more!
Check us out at http://LivePOS.com

LivePOS for business growth

CSS LivePOS contributes to your business growth. It can improve your customer relations, employee organization, strengthen product management and so much more. Visit www.livepos.com for more details.

LivePOS to aid managerial functions

CSS LivePOS has integrated features that aid managers with accurate reports and results from their business sales and employees such as Live Sales Report, Inventory, Employee Productivity, Item and Store Productivity, Multi -Tax Support, Customer History, Transaction Details and Product Comparison. Moreover, special features from CSS such as Manage Pricing and Promotions from The Head Office plus the Manage Sales and Customer Information across Multiple Stores can be additionally valuable for managers as it maximizes control decisions made by the manager. Surely, LivePOS effectively contributes to productivity among business managers. So choose CSS LivePOS. Visit www.livepos.com for more details.

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CSS LivePOS, Worldwide!

CSS LivePOS is available worldwide! We offer our Specialty Retail Turn-key Solution to business owners all over the world! In fact, we have clients in Europe, USA, Mexico, Israel and even Saudi Arabia!

Check us out at http://LivePOS.com

Business Management

With LivePOS handling your business is so easy! We have Live and Real-time updates ranging from sales, inventory, employees, reports, credits, item returns from all locations. All you have to do is log in to your admin account and you can access the data you need from there… anytime, anywhere!

Check us at http://LivePOS.com

Real-time, Anytime, Anywhere!

LivePOS has a real time detailed comparison of sales figures by days, months and years via graphical representations whether it is per location or a total of all locations.

Live Demos

LivePOS conduct Trade Shows that lets retailers, kiosks and cart owners watch live demos of our Point of Sale system. Feel free to visit our website for more information about events and trade shows! http://LivePOS.com

Software Upgrades

LivePOS’s System upgrades does not affect the data, and the installation occurs upon turning the unit on so you would not be caught up in a middle of a sale with there is a pending upgrade.

Secured Data

Losing your sales report is a thing of the past, because with LivePOS, all your information is hosted in our secured date center and is backed up daily.

http://LivePOS.com

The Answer to Your POS Needs

LivePOS’s month to month and year to year subscription includes tech support, free upgrades, hardware replacement, customization and data housing all of these is vital for your Business to function in the most profitable way.

Leading the Market

With over 9,000 successful installations and 40,000 customers worldwide, LivePOS is by far, the best Real-Time Point-of-Sale system for the Specialty Retail Industry.

Jump Start with LivePOS

Having several outlets of retail business in different locations while employing manual transaction, inventory and sales system can be disadvantageous for your business, in effect, work is not well-utilized and for business managers, consummating time going over several paper works can be scrupulous.

Deciding to take a more systematized scheme for a business means choosing the best one that fits your organizational needs. With CSS LivePOS, no matter how strewn your organization and business processes are, it can manage to put all separate manual methods together into one accessible solution. CSS LivePOS generates reports in real time and the best part is convenience for business owners like you to review these generated reports into a summarized one. Always.

So go ahead! Jump start and leave the paper work behind! Choose LivePOS, the leader in Specialty Retail Turn-key Solution!

For more information visit www.LivePOS.com

Effectively Manage Your Business

LivePOS Specialty Retail Turn-Key Solutions increases your efficiency by eliminating unnecessary work. Instead of using separate systems for your retail, mail order, and wholesale divisions, LivePOS can manage your entire business. The turn-key solutions can automate your entire process oriented task, such as physical count, purchasing, label printing and customer loyalty.

www.LivePOS.com

Multiple Reports in a Flash!

With a few clicks of a mouse, you can drill down into multiple layers of your report or create boardroom quality graphs and charts. To know more, check us out at www.LivePOS.com.

POS: Ease of Use

Learning the basics of LivePOS is just as easy as learning to use a cash register, and if someone makes a mistake, it’s much easier to correct that mistake on a point of sale system. The system features a touchscreen technology which your cashiers can use with their fingertips or a mouse to touch the large, color-coded buttons to process sales. LivePOS is so easy to use that your employee can learn to use the system in less than an hour!

Specialty Retail Turn-key Solutions

Increase checkout times, make more money, increase efficiency, keep better inventory records, and have the most robust reporting capabilities right at your fingertips with LivePOS Specialty Retail Turn-key Solutions!

The dog is a gentleman; I hope to go to his heaven, not man's. ~Mark Twain, letter to W.D. Howells, 2 April 1899

Live : Increase checkout times, increase efficiency, keep better inventory records, and have the most robust reporting capabilities with LivePOS!

Choosing the Right POS

Do you want a customer loyalty program? Do you need faster credit card authorizations over the internet? Make sure that you don’t lock yourself into a point of sale system that can’t handle all of your needs!

Check us out to know more @ http://LivePOS.com

Maximize Your Sales

LivePOS has a lot of features that can help increase your profits in many ways. Quicker and more reliable checkouts mean less manpower. Sales reports allow you to maximize your inventory levels and control costs. Built in loyalty programs encourage higher ticket averages and repeat business from your customers.

For more information, check our website at http://LivePOS.com

Managing Specialty Retail Stores

Managing a cart or kiosk is superb work that covers everything from retail theft to shopper demographics.

LivePOS is a combination of Hardware + Software + Support for one low monthly fee. We have 24/7 Live Technical Support service including weekends and we do next day RUSH hardware replacement! www.LivePOS.com

What to do to find the right POS System.

In order to choose the right Point of Sales system quickly and easily, there are several things to consider. Always remember that choosing a system is often something that can take a few tries before you get the correct one, but your POS is important in your kiosk or carts, so do the right thing by spending time to make sure that you’re doing it correctly.

You have to identify what you are looking for, based on the nature of your business. Point of Sales can be many different things for many companies, but the important elements are the software, hardware, support and services that use to complete transactions. There is a lot to know and consider when completing sales, such as, are the transactions done by your employees, or are they capable of using computers? This is going to make a difference in the type of POS that you really need in your business. The best thing is to choose the POS that offers the three important factors for transaction and it must create a hassle free to the employee to work with. However, if you provide individual software and hardware, it may create confusion or another expense to your company. All you need to have is a POS system that functions a bit differently and you can easily access.

There are still few things that you need to figure out so that you’ll know the best system possible that matches the nature of your business. You can think or you can ask yourself what purpose the POS system that you will be using will serve. Is it entirely sales-oriented, is it going to be used to keep records and to organize information as well?

There are other things to consider when figuring out the right POS system. You need to determine what type of software and hardware that you’ll use in your business. For Point of Sale transaction, you will need to have software that can recognize the items, charge the right amount of money for them, and keep track of the way that the transaction occurs.

You will need hardware to print receipts so that you have record of what has been sold, how much has been spent, and what change has been returned. These are important elements and with the right POS you can manage easily the business you’re planning to establish or the business to increase sales.

When you know already what you are looking for, such as software that can easily manage your transaction for 35 items or more and a printer that can print records as well as receipt, you can begin to look for that Pos System that matches your study. Good thing to do is to see if you can find a POS system that combines the software and hardware together. Often, if you are using cash register or simple POS transactions, there will be a readymade package that will work together and be exactly what you need.

After making some research and evaluation about what you really need, and you’ve found out which elements can be purchased together and which need to purchase separately, you should know where to find the best deal on POS system, and you’ll find exactly what you’re looking for. These elements are very important to your business, so it’s very essential to you to find exactly what you need.

Ways on How to Celebrate Mother’s Day

Before anything else, I would like to greet all the mothers a Happy Mother’s Day.

Every Mother’s Day, a lot of people would order flowers and gifts to surprise their moms. Like most people, I believe that a mother’s love is one of the most powerful forces in the world. A mother’s love is simply amazing and unconditional. Since our Mothers are so great, they deserve to feel extra special not only on Mother’s Day but everyday… well, alright… we don’t have that much money to spend on a daily basis, so let me just share with everyone some simple ways on how to Mother’s Day.

1. Magical cookie jar. On a piece of paper, write down details of special or unforgettable memories you and your mom have shared. Be more specific on listing to make things exciting. Make sure that you use memorable phrases that will help her easily remember the past experience. Present her the jar and sit beside her and read each paper to reminisce memories.

2. Gather around and interview each family member (both old and young) about special things they love most about their mother. Ask them about the most exciting and sweet moment with MOM. You may record the sentiments on a video or make a scrap book wherein you can transcribe the thoughts in a special moment. Include also the family favorite recipe, the pictures of events like Christmas, gatherings, family outings; consider her best maternal words of wisdom…anything you can remember about your mother.

3. Scrap Book. Cover a compiled papers or hardbound journal with patterned papers. Include photos of mother’s children as well as a special pen and spaces for her to record what she is most grateful in this world.

4. Contribute and help other mothers in need by giving special or basic needs like clothing, food or other household needs that will help organize them.

5. If your mother is a member of an organization or has a charity that helps others, try to donate something or organize events that will cover up the institution.

6. Make an arrangement. Get together with your family and friends and create simple but touchy handmade cards for your mom (or other Moms you know). It is good to include a heartfelt message and handwritten letter.

7. Send flowers to a new mom in her 1st celebration of Mother’s day.

8. Some mothers like tablecloth. Start making a tablecloth memento. Go with an oversized tablecloth and some fabric pens. Ask each member of the family to sign the tablecloth with special message to your mom. Kids can make their hand prints, too. This is a good keepsake, and you can add more messages every year on Mother’s day.

9. Write a letter to your brothers and sisters about the enrichment of your parents. Save these letters in a special journal or include it on a scrap book you made and give to your children when they become parents themselves.

10. Spend some time in viewing through your scrap book or diary. Reflect on the memories, the bounty love that comes to you and your family and maternal love each year you spend on special events.

Inspired from Susie Cortright’s Mother’s Day Traditions: 10 Memorable Ways to Celebrate Mother’s Day.

Why LivePOS Turnkey Solution is UNMATCHED in the market?

We offer the Hardware, Software and Unlimited Technical Support.

· Our systems provide Specialty Retailers with Real-time sales and inventory tracking that allows them to instantly adjust their selling strategies.

· We release a new feature targeted only to specialty retailers every week, whereas other POS companies might introduce a new feature every six months—on a system that wasn't designed with the needs of specialty retailers in mind.

· With LivePOS, owners and managers can take control of their business and respond instantly to any lagging sales or inventory shortfalls.

· We value our customer’s comments. We always speak with specialty retailers to build the features they need to improve their sales and increase their bottom line profits. When retailers use our system, they are amazed at what they can accomplish with real-time sales and inventory tracking that gives them a way to effectively manage their businesses and identify new ways to boost profits.

Need to know more about our product? Check http://LivePOS.com

Do it Today

This is the best time for entrepreneurs and businessmen to invest despite the situation we are experiencing today. Reviewing our history, we recall the great depression. The world experienced the effect of war, followed by economic growth lasted for a long time.
There is no better time to pursue your dream business than TODAY—the next economic growth for the coming century.

After reviewing some forums and blogs, here are some reasons why it is good to start your business today: (adapted from Sugars and Letterman)

1. All are inexpensive.

The values of things are in cheaper cost in the world market. It is advisable to deal with land and equipment to commercial office space, human power or labor cost because of its low cost. The asset value has decreased; there is no luck to get into the real estate or financial markets or even heavy equipment and construction.

2. More qualified and better people to choose from.

There are plenty of good engineers waiting to be hired. Lots of jobless talented people are looking for jobs. Why don’t you start up a professional firm? Many accountants and lawyers are looking for better opportunity as well.

3. Looking for new supplier

The prices for greater value are higher and you have a good chance of winning new business. You also have the advantage as a newbie when it comes to products and services offering. Many companies are looking to find a new and better partner that offers unique delivering those products and services.

4. Tax Incentives

Business owners that have different tax benefits are not available to employees. But, it doesn’t mean that taxes are not to go into business, consider it to be benefits of business ownership.

5. Low investment on stock or real estate markets.

They are looking for new business ventures or expansion of business. You know each other and have good relationship—form a solid business plan that delivers realistic models, better chances of attracting investors for business capital.


6. Given credit for suppliers.

Because the credit markets have virtually shut down, the B2B credit flows are keeping money circulating out of sheer necessity. That means a bullish outlook for companies looking for good terms on stock and/or inventories. The main advantage is that all parties have more incentive than ever for finding true win-win situations that allow for cash and stock flow. When everyone is looking to survive, great deals can be won.

7. Hiring the best PR

Ambiguous cases are loved by media and being a positive thinker will be the best time to expand or get into business now. PR helps to generate to demonstrate the image of your company to the market.

8. Everything is available

To minimize the cost and to be less expensive, you may deal with used equipment especially in terms of large quantity. Bidding or auctions are good place to find equipment like these but make sure you check if it is properly working. Finding someone offers equipment is another option to save money for machineries. These days, you can easily deal with vehicles and trucks for a delivery service or hauling or construction company. You don’t need to buy things that you need, you can rent especially equipment that you can’t use most of the time.

9. Instant deals

We are aware about good opportunities others offer, you can easily find good deals and sometime you can get an entire business with low money start up or no money down deals (complete package together with some materials). Many business owners give out their business, meaning you can talk to them and negotiate with them and try to study how the business works that will give you opportunity to turn around and see that it’s easy to handle business like that.

10. Unemployment rate increases.

The bad thing today is that people lose their jobs because of recession; you have to do something before it’s too late. The best way to have is try to find job or have your own business establish. Greater urgency to do things like these will help you generate income as quickly as possible.
Adapted from Brad Sugars article

Being number one in Google is not that easy

A lot of busy people and social network people utters somewhat staggering. They blog and post a lot to advertise or to get attention for certain parameters from the web. The search engine plays a vital role to search stuff and information while drinking your coffee. It is very important for both web development and internet marketing because it helps your posting available in every search engine.

For a blogger or online writer, the most important in writing blogs is to have ideas which are competitive for the top post. Unique, liberal or “out-of-the-box” ideas should be in every word or phrase in an article. The question is; do bloggers and online writers realize that they need support and determination to get to the top?

Just imagine that you spend most of time plugged in joining forums adding people in social networks just to increase visibility and spend dollars to get your website and make it number one spot in Google?, Aside from other search tool. You feel depressed because one day Google changed the filter and all your site, blogging and other social network fell to the last line. OMG!!! All your toils and glory had crashed down to nothing…

The best way to increase visibility is make a multi-faceted approach to your style of writing. Make an expression that your article is real and establish a single site and wait for readers to discover it and let everything move without doing anything.

Build a strong image of your brand that people will recognize and trust than posting one article on one site. They consider it as garbage on that page and no one like to read it because it speaks nothing but boring and offer worthless copywriting. You have to spend time also with indirect competitors of the internet to build a strong search engine presence.

Try other options by writing a press release. You can attend product/ service launchings, acquisitions, events, trade shows or campaigns this way to introduce website to visitors who don’t know your company, website, your product or services. Press releases also will build an excellent foundation of your brand image and create a position in the market.

Get your company listed on free directories that you can get in the web and try to sign up with fee-based directories that worthy and active in searching. The use of listing is to increase the value and help enforce what your site offers, since they can easily found your site at the same page.

Your expertise in writing and posting new articles/blogs can be time-consuming and challenging. It is a commendable asset to you site. Creating a unique and rare content in a specific pattern will be available in a search engine. It is a good way on explaining your product and services very well and without hassle. Offering beyond reader’s expectation will increase your site bandwidth and establish good relationship within your industry.

Making a newsletter article can be tough because it requires a lot of work and effort. Put a newsletter option wherein the visitors can sign up to receive a newsletter from you company. People who spend signing up to you newsletter who feels that your company is worth their time and offer something interesting to read. Its is way to promote your product and services to interested users without forcing them to read your writings and while at it, insert some valuable information that could let the user feel interested to the product;` the best way to do sales pitch.

Basic Small Business Advertising

In the simple and broadest manner, advertising is anything that promotes your business; whether it's a radio spot, a brochure, or a booth at a trade show. BUT, advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages or outdoor advertising.

Here's a rundown of the key media:

• A newspaper is an inexpensive way to reach a big audience. Flexible and reasonably priced. Ideal to promote a sale or a special deal for your product or service. The problem is, they are a lot of other ads that comes from this medium, however, there’s a risk that yours may get lost in the papers.

• Magazines are like newspapers and have better opportunities to catch a reader's attention, but it costs a bit more. They are good for promoting your company’s image and build its credibility. Trade magazines and genera; business publications are worthwhile for business-to-business advertising.

• Radio is a low cost, high impact medium for local advertising. One of the best ways in reaching a target market, but costs a bit more than print and repetition is needed in this medium.

• Television is a high-impact but costly medium. TV spots on major networks are very expensive; however cable channels that air your ads in select markets are more affordable.


• Yellow Pages advertising aren’t cheap, but give hot prospects — people who are ready to buy. It's a good choice for area-specific businesses.

• Outdoor advertising gives high visibility and costs are a bit low. But outdoor ads — billboards and transit ads — are best used in with other forms of advertising.

• Internet advertising offers a rapid advertising reach. Tools like Google Adsense enable you to analyze a broad number of metrics such as click-through rates.
Before you advertise in any medium, consider your business and its industry. What is the target market and position? What sets your business apart form the other? What are the key benefits of your products or service. Focus your advertising in benefits but not features, what will you do for your customer. Your audience will like to know what’s in it for them

Repetition is the key on advertising. One-shot ads seldom work. A customer may ignore two out of three ads and there should be at least nine exposures for one to create an impact. Advertising has a cumulative effect; it takes time to get result and when its does, get ready for Increased demand.

Try one advertising medium and focus on it, Give it a chance to work. It’s better to be dominant in one medium than have a minimal presence in any. Don’t spread yourself too thin.
An ad campaign is a part of a larger marketing effort. Creativity and considering you target audience. Researching about customer demographics and customer habits and other variables could help in creating an integrated approach that combines advertising and Public Relations direct mail, special events, trade shows, newsletters, brochures and other marketing materials.

How to start a Business

The reason to start a business differs from person to person it could be financial, a dream of doing your passion, or doing something new in your life. Whatever your reason is you must start something on your right track, or you’ll end up with disappointment, heartache, and most of all, an empty wallet.

First off, what questions you need to ask to yourself when starting a business

1. How many hours you need in a day for it?
2. How much is the capital?
3. What kind of business I would start?
4. Where will I get the capital?
5. Where will I put it?
6. And the last is, How do I start a Business?

Here are some steps to give you an idea in starting a business

Step 1: Is the Business for you?

You have to make sure that starting a small business is what you really want. There are some instances that some people make their business because of the freedom and being in control but most of them are not into managing and operating a business, they can only specialize in one aspect of the business but not the whole of it.

Step 2: Decide on what kind of business you want

What kind of business do you want venture in? is it on service or retail business. Does your business will be online or have a physical location.

Step 3: Is there a market?

Every successful business has a market where the business reaps its profits. The flow of money should be going in, not going out. Research and ensure people what you want to offer.


Now you should have a general idea the business that you will do.

Running a business requires experience, knowledge and passion. With or without experience you must have the knowledge to minimize mistakes and to overcome your challenges. You can always gain the experience, but don't you think you should have the knowledge before getting the experience?

If the thought of a lot of responsibility, dealing with problems, working long and hard, and not having a steady paycheck gives you a scary feeling in your gut, think it over, running your own business may not be for you, and you might be better off looking into improving your current job situation.

Whether or not owning and operating a business is right for you, it's your decision and you're the only one qualified to make that decision. Take time to research and consider what's best for you.

Brand Management for Market Dominance

Brand management is defined as a series of marketing activities designed to develop the overall image of a product, product line, or brand. Some say that it is the art of creating and maintaining a brand. An art. That’s what it’s called. It is not just another boring management function. An effective brand management scheme separates a product from the competition.

Some business owners take brand management for granted, though everybody knows it’s important. All of us have to understand that simply having a good product isn’t enough. What use is the best product in the world if no one knows about it?

Positioning is the key. Knowing how to position one’s product in the market makes all the difference. When a customer hears your brand name, what is the first thing that pops up in his mind? The least I would want to sound like is a marketing text book, but it looks good on paper as it does in real life.

The biggest successes began with simple ideas backed up with crazy management, planning, and execution. From there, anything can happen. The carts-and-kiosks gig is a very competitive industry. This may be a bad thing for some, but this also provides a large venue for innovation. You can try virtually anything. In this area, trial and error works and is quite useful because you can immediately feel and see the effects of any implemented plan.

Take the risk. It’s the only way to learn. Just like any piece of art, the first try isn’t always right. Brand management is not a science, remember? It’s an art. Go for it!

Only The Paranoid Survives.

Most of the companies that survive these days are the tough ones. Some continue to improve to remain in the business. Some are left behind, while others continue to lead the way because they continue to develop their products and provide the best service that goes way beyond their customer’s expectations.

The best companies know that if they want to stay at the top, they have to be creative and improve their product and services that meet or exceed customer needs. They know that in order to survive the global crisis, they have to develop their product as often as needed, impress their target market and step up and beat their competitors behind.

That is why, in order to stay on the top, CSS LivePOS makes it a point to improve and meet customer’s needs and expectations. We make sure that by providing the best Specialty Retail Management System, we will not only assist our clients to easily manage their business flows, but be with them as they reach the top.

Create your Business as you want it.

Most of us settle on things less than what we are truly capable of. This is shown, for example, when we set business goals that are far too accomplishable. We fall victim to impoverished ideas that don’t begin to give justice to the potential that we hold. There is always a need to be creative for us to be able to leave our competitors behind us. We need to learn to harness the passion in our hearts and power of minds to create the full strength of entrepreneurial spirit.

Through experiences and hardship, you’ll discover techniques and strategies that can help manipulate your business to what you want it to be. Discovering what you want reveals what your business will be. Knowing how your business functions will mean avoiding years of following and studying others. You should know how competition affects the market and eventually strengthening your capability to position your business in your selected niche. Sometimes you need to see and learn that creating your own strategic vision allows you to create your business as you want it.

Once you exert great effort on your ideas, that is the time you’ll learn to overcome trials in managing a business and ultimately have the power to control it.

What's Love Got to Do with... Anything?

During the Valentine’s hype, I went into a mall where a speed dating event was being held. I wasn’t there to participate, but to observe. It was out in the open so it was easy for me to snoop around without getting caught. I have to say, there are still some lame lines being thrown everywhere. I thought it was crazy because the whole point of speed dating for me is to set yourself apart from the rest of the thirty nine dudes. I was surprised at how cheesy lines find their way into the air.

That got me thinking. Since I got into marketing, I somehow developed this “sickness” of linking everything back to marketing and sales. So, here I was in a speed dating thing connecting everything to sales.

Sales is a lot about dating. I’m sure this statement has been said many times before. It might even be a cliché. Either way, I still think it’s an underrated example because after everything has been said and done, people still make the same mistakes. Sales associates still use the same predictable pitch; lovers still use the same stupid pick-up lines. People never learn!

As I observed the speed daters, I couldn’t help but close my eyes and cover my ears. The women were growing tired as the men kept on trying. There were 4 or 5 who stood out. They were smooth and cool and it was obvious that the women were digging them. Others were talking on and on about themselves. It was about being unique, doing things no one is doing.

I was walking in the same mall and saw a sign on a poster. It said, “PLEASE DO NOT READ!” So I went ahead and read the contents of the poster, the curious person I am. It was a print ad about eyeglasses. I didn’t notice it was posted on a kiosk that sold eyeglasses. Now, that is unique. That caught my eye in a second.

I’m not saying that daters should put a sign around their neck that said, “PLEASE DO NOT DATE ME.” I’m just saying it’s always fun to walk on the road not taken. Whether you fail or succeed is not the issue. Taking big risks may lead to big failures but on the other hand it allows one to enjoy big reward. The point is variety and innovation shakes things up. More of the unexpected and less of the cliché!

What does love have to do with anything? I’d say everything.

"Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” -Sergey Brin-

Finding something in Common with your Customers

You need to build trust, long before the customer commits to the product. The more we have in common with someone, the easier it is to develop a selling relationship. This is a relationship where it’s base is on trust; but the question is how do you do it?

You must find something in common with your customer; somehow a bond or trust will be formed from a shared interest or mutual acquaintance. A shared experience added within a conversation big or small but meaningful could produce positive feelings in a prospect, customer or client.

To build trust quickly in a sales transaction, all you need to do is ask a series of "open-ended, personal questions." One of the easiest ways to build rapport and trust is to get a customer chatting about something that he loves to talk about himself!

It is true that people buy from people like themselves, but, finding something in common with a keen decision-maker just takes too long in today's fast paced selling environment and is often too difficult to uncover to build the trusting relationship that actually produces sales success.

You could just ask what I said earlier, a series of questions that are open-ended, personal but straightforward questions, these could just peel of their “walls” one by one, but provided that the time and situation is favorable; a two-minute talk in a fast-paced environment is not enough to get the confidence that you would want.

People are far more interested in themselves than in you, your organization or what you are selling. But, when a customer opens up something personal about herself/himself, that's when a strong and trusting relationship is formed. Always remember, "People buy from people they trust!"

In your conversations, give questions and really listen. Listening builds trust between you and your customer. If you mostly talk during your sales presentation or sales transaction, you are talking too much! Customers do not care about your company, your marketing strategy or even about you, they only care about the product and themselves. Always remember, closing a sale is a process not a technique, so don’t rush it.

When a giant falls

I read in a news article that more and more Americans view tech gadgets a luxury especially during the global recession. More people are stingy with the money that they have. When they do purchase technology, they want that thing to last long. Before the crisis, a lot of people bought what’s been released today. But now, there is more thinking of the future and holding the money.

Americans are starting to ignore what they want, and business-minded people are starting to provide what they need. The market is gearing towards items that count. It would nice to have a new HDTV, but they’d rather stick with their four year old set.

Many of us look at it as a bad thing. Tons of people look at the crisis as a threat. Think! During hard times, this is when we should get creative. This is the opportunity to just work it out and go for anything. Trends are leaning towards recycling, repairing, and reusing. This makes repair shops and refurbish centers busy this season. I find it amusing that although more difficult, new, small businesses find their way through the cracks.

Indeed, these are different times. It seems like yesterday that we just entered the information age where all sorts of new technology were released. What use are they now, when people stop acknowledging them? Is the financial crunch just a hiccup or the start of a new culture of selling and spending? There is no telling which is true but we are soon to find out. In the meantime, entrepreneurs are doing what they can to move forward, everyone is.

POS and Its Humble Beginnings

Did you know that Retail Point of Sale systems go way back to 1870’s? It all started when James Ritty, an owner of a saloon in Dayton, Ohio got sick of losing sales due to having dishonest employees who often steal his profits. So while on a trip to Europe, Ritty` saw a mechanical device on the ship’s propeller that tracked the number of revolutions for maintenance purposes and applied the same concept by creating a cash register that would record all the cash transactions in his saloon. He and his brother worked on this idea and in 1879, the brothers patented their invention as “Ritty’s Incorruptible Cashier”.

The brothers manufactured their cash registers in a small factory in Dayton and several years later, Jacob H. Eckert of Cincinnati bought the business from the Ritty’s. He formed the National Manufacturing Company in 1881 and later sold it to John H. Patterson who continued to improve the cash register by including rolls of paper that serves as a record for the day’s transactions as well as a receipt.

In 1906, the first electronic cash register was invented by Charles F. Kettering of the National Manufacturing Company.

Several years later, more and more companies launched improved cash registers. August of 1973 where IBM introduced the first commercial use of client-server technology, P2P (peer to peer) communications, LAN (Local Area Network) simultaneous backup, and remote initialization through IBM3650 and IBM3660 Store Systems which could control 128 IBM 3653/3663 Point Of Sale Registers.

In 1979, Gene Mosher, the owner of Old Canal Café in Syracuse, New York created a POS software that ran on an Apple II, to take his customer’s orders by the entrance of the restaurant and print complete preparation details in the restaurant’s kitchen. After giving their orders, customers would just proceed to their tables and find their food waiting for them. Then in 1986, Mosher created the first graphical touch-screen POS software by using the Atari ST and bundled NeoChrome.

Seeing the need for a standard computerized POS system that would simplify the interconnection between POS devices, UnifiedPOS led by The National Retail Foundation created an initiative to combine two existing device interface standards under one specification to allow retailers freedom of choice in the selections of POS devices. And in 1996, Microsoft, NCR Corporation, Epson and Fujitsu-ICL created the first commonly-adopted standard point of sale system named OPOS (OLE for POS) and the following year, Sun Microsystems, IBM and NCR Corporation developed JavaPOS which was released in1999, both of which conforms to UnifiedPOS’s standard.

The Point of Sale systems that we are now using is way advance compared to the ones from the past. Who would’ve thought that we would be able to develop a Point of Sale system that would be able to cater to specific industries, business sizes and utilize a variety of operating systems, hardware requirements and much more? With the advancement of technology, human creativity and innovation, a day would surely come when people would develop a Point of Sale system that would surpass the POS systems we are currently using, and make a new one that is way beyond our imagination.

article prepared by Beige@LivePOS

Clicking on other profiles is not just building network connections.

The fastest growing communities (I should say civilizations) in the world today are in the internet. Social networking has truly created a new definition for “meeting new people.” Social networkers can literally grab lots of anonymous people and make hundreds their “friends” just by plugging in a message with the invitation. This is particularly useful to people who take the time to create connections for growth in their business.
So how do we get started with gathering friends online? How do we manage the expansion of our network?

Networking helps us reach a large number of people to exchange ideas, information, and feelings with. The important thing here is the word “exchange". It is, I believe, the essence of “social networking” because without interaction and communication it wouldn’t be what it is.
Think of it as going to a house party, coffee shop, mall, park, or bar. It’s a place where you meet others and sort of fellowship with one another. The difference is, one shout out in your profile will reach the guy in the farthest corner of the park, your message will get to anyone if with the loudest music in the party, and someone will listen to your question in the biggest mall. In the same way, you get to view the profile of anyone playing or strolling in that vast park.

Although, you don't go to the party to do business or to sell anything, you should introduce yourself very well; make a good impression on the people you encounter by explaining your good intentions. As this goes on you will gather more and more friends to add on to your list.

You may use your page as your business card as well, a medium to put some information about yourself, what you do, how can you help someone and include your contact info so that they can call or communicate with you anytime.

When posting, don't let everyone feel that you’re there for business. Always remember that in social functions, you don't have to talk about your business. Online marketing and social networking is all about building good relationships and self-image.

It’s about focusing on the people around you rather than yourself. So, here is a list of ways to effectively work with your network.

1. Check active profiles that hold interesting information and those. Even if their networks are not that big, you’ll feel the effects in the long run.

2. Get connected with people who have a lot of friends. It will help you to gather friends and increase your connections.

3. You can use the search boxes to find people. Entering keywords, tags or related information that you feel will work well with your profile. Use a service such as customize search to find the right person with same areas of interest. Birds of the same feather flock together.

4. Make some adjustments and check for some changes in messaging other people. Tell them how you feel, sympathize with them. Let them feel that you want them as your friend. What’s the use of friend's list if you don't consider them as your friend?

It’s not difficult to find friends on a social networking site. Stay happy communicating with them. Enjoy messaging; meet as many people as you can to build up large connections quickly, effectively and efficiently. Stay cool and enjoy!

Adapted on Twitter Network Building Tips by biloxi0625 on Gooruze.com

Establish good connections with customer through print

As I browsed through my PC this morning while researching about the best way to improve ad materials, I saw an article posted last January 21st, 2009 that will help a lot of business owners to visually connect with their Clients (In Print) in the Mindspring Design. Yeah, as small business owner, you have passion, knowledge, enthusiasm, and valuable talent to share. Expertise in the field is a must. But how can we make our past customer to come back and try any new products.

Business owners have a lot of sales and marketing strategies, but the article discusses five simple ways on how you can visually improve your marketing tools. Do some research and studying before proposing to use new ways to reach your customer. Create interesting and catchy prints that turn the head of every potential and past client to try the product.

1. Find the best tool that fits your business.

First, you need to look for the weapon that will best fit the target market. What will entice and pull them towards you and keep your product in their reminiscences? Does your company regularly come up with hundreds of different print ads for customers? Make some style in folding and add some attractive colors, change the paper. If competitors usually use sheen brochures and hand outs, try to use the web to display your product. Attach messages relevant to your business. Or, use an item that will uncover your company’s strength and competitor’s weakness. Be creative and let ideas flow. Think beyond expectations and enjoy!

2. Make it understandable.

What’s the use of eye- catching lines, clear copies or alluring incentives if no one understands the message you’re trying to convey to your customer. One of my friends received a card from a local store- it featured the store position covered with luminous prints. It’s perfectly fine to insert designs and fancy layouts, but the card was not understandable. The text was awful, printed in small fonts, all in bold letters, and very poor font type that can twist your eyes out. You would want to express personality and taste, but not at the expense of relevant messages and understandability.

3. Decide which one to use

Most customers get confused when you offer many things at once. You need to choose what weapon you’ll use. Or else, you’re business would be in peril because of the loss of interest of your potential customer. An experienced business owner knows what is the best tool and essential information that he will use from amazing photos, dynamic shapes, etc.

4. Reduce print use

Select an adaptable font style that mirror your business and stick with it. If you’re using different typefaces, you’ll come off as unorganized. Don’t do it. Consult an artist that will be able to suggest appropriate looks, designs and best ways to call for attention towards your ads. This will build up your message and bring together its look.

5. Think positive and show your competitive edge

Take a look at all your competitors’ print ad copies. Check if you see a fundamental cookie-cutter image or color in your flyers, ads or brochures. People need to instantly distinguish your differences and you’re unique offers. However, think positive, don’t be afraid to drop the clichés and let your unique approach or style come through (appropriate to the context).

These are just guidelines that you can use to manage your business, or when creating print ads for your business. And remember, you are reinvesting in your business when you take time to do little research and take or consult advice from the experts.

From Mindspring Design article “5 Ways to Visually Connect with Your Clients (In Print)