In the simple and broadest manner, advertising is anything that promotes your business; whether it's a radio spot, a brochure, or a booth at a trade show. BUT, advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages or outdoor advertising.
Here's a rundown of the key media:
• A newspaper is an inexpensive way to reach a big audience. Flexible and reasonably priced. Ideal to promote a sale or a special deal for your product or service. The problem is, they are a lot of other ads that comes from this medium, however, there’s a risk that yours may get lost in the papers.
• Magazines are like newspapers and have better opportunities to catch a reader's attention, but it costs a bit more. They are good for promoting your company’s image and build its credibility. Trade magazines and genera; business publications are worthwhile for business-to-business advertising.
• Radio is a low cost, high impact medium for local advertising. One of the best ways in reaching a target market, but costs a bit more than print and repetition is needed in this medium.
• Television is a high-impact but costly medium. TV spots on major networks are very expensive; however cable channels that air your ads in select markets are more affordable.
• Yellow Pages advertising aren’t cheap, but give hot prospects — people who are ready to buy. It's a good choice for area-specific businesses.
• Outdoor advertising gives high visibility and costs are a bit low. But outdoor ads — billboards and transit ads — are best used in with other forms of advertising.
• Internet advertising offers a rapid advertising reach. Tools like Google Adsense enable you to analyze a broad number of metrics such as click-through rates.
Before you advertise in any medium, consider your business and its industry. What is the target market and position? What sets your business apart form the other? What are the key benefits of your products or service. Focus your advertising in benefits but not features, what will you do for your customer. Your audience will like to know what’s in it for them
Repetition is the key on advertising. One-shot ads seldom work. A customer may ignore two out of three ads and there should be at least nine exposures for one to create an impact. Advertising has a cumulative effect; it takes time to get result and when its does, get ready for Increased demand.
Try one advertising medium and focus on it, Give it a chance to work. It’s better to be dominant in one medium than have a minimal presence in any. Don’t spread yourself too thin.
An ad campaign is a part of a larger marketing effort. Creativity and considering you target audience. Researching about customer demographics and customer habits and other variables could help in creating an integrated approach that combines advertising and Public Relations direct mail, special events, trade shows, newsletters, brochures and other marketing materials.
Here's a rundown of the key media:
• A newspaper is an inexpensive way to reach a big audience. Flexible and reasonably priced. Ideal to promote a sale or a special deal for your product or service. The problem is, they are a lot of other ads that comes from this medium, however, there’s a risk that yours may get lost in the papers.
• Magazines are like newspapers and have better opportunities to catch a reader's attention, but it costs a bit more. They are good for promoting your company’s image and build its credibility. Trade magazines and genera; business publications are worthwhile for business-to-business advertising.
• Radio is a low cost, high impact medium for local advertising. One of the best ways in reaching a target market, but costs a bit more than print and repetition is needed in this medium.
• Television is a high-impact but costly medium. TV spots on major networks are very expensive; however cable channels that air your ads in select markets are more affordable.
• Yellow Pages advertising aren’t cheap, but give hot prospects — people who are ready to buy. It's a good choice for area-specific businesses.
• Outdoor advertising gives high visibility and costs are a bit low. But outdoor ads — billboards and transit ads — are best used in with other forms of advertising.
• Internet advertising offers a rapid advertising reach. Tools like Google Adsense enable you to analyze a broad number of metrics such as click-through rates.
Before you advertise in any medium, consider your business and its industry. What is the target market and position? What sets your business apart form the other? What are the key benefits of your products or service. Focus your advertising in benefits but not features, what will you do for your customer. Your audience will like to know what’s in it for them
Repetition is the key on advertising. One-shot ads seldom work. A customer may ignore two out of three ads and there should be at least nine exposures for one to create an impact. Advertising has a cumulative effect; it takes time to get result and when its does, get ready for Increased demand.
Try one advertising medium and focus on it, Give it a chance to work. It’s better to be dominant in one medium than have a minimal presence in any. Don’t spread yourself too thin.
An ad campaign is a part of a larger marketing effort. Creativity and considering you target audience. Researching about customer demographics and customer habits and other variables could help in creating an integrated approach that combines advertising and Public Relations direct mail, special events, trade shows, newsletters, brochures and other marketing materials.
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