Establish good connections with customer through print

As I browsed through my PC this morning while researching about the best way to improve ad materials, I saw an article posted last January 21st, 2009 that will help a lot of business owners to visually connect with their Clients (In Print) in the Mindspring Design. Yeah, as small business owner, you have passion, knowledge, enthusiasm, and valuable talent to share. Expertise in the field is a must. But how can we make our past customer to come back and try any new products.

Business owners have a lot of sales and marketing strategies, but the article discusses five simple ways on how you can visually improve your marketing tools. Do some research and studying before proposing to use new ways to reach your customer. Create interesting and catchy prints that turn the head of every potential and past client to try the product.

1. Find the best tool that fits your business.

First, you need to look for the weapon that will best fit the target market. What will entice and pull them towards you and keep your product in their reminiscences? Does your company regularly come up with hundreds of different print ads for customers? Make some style in folding and add some attractive colors, change the paper. If competitors usually use sheen brochures and hand outs, try to use the web to display your product. Attach messages relevant to your business. Or, use an item that will uncover your company’s strength and competitor’s weakness. Be creative and let ideas flow. Think beyond expectations and enjoy!

2. Make it understandable.

What’s the use of eye- catching lines, clear copies or alluring incentives if no one understands the message you’re trying to convey to your customer. One of my friends received a card from a local store- it featured the store position covered with luminous prints. It’s perfectly fine to insert designs and fancy layouts, but the card was not understandable. The text was awful, printed in small fonts, all in bold letters, and very poor font type that can twist your eyes out. You would want to express personality and taste, but not at the expense of relevant messages and understandability.

3. Decide which one to use

Most customers get confused when you offer many things at once. You need to choose what weapon you’ll use. Or else, you’re business would be in peril because of the loss of interest of your potential customer. An experienced business owner knows what is the best tool and essential information that he will use from amazing photos, dynamic shapes, etc.

4. Reduce print use

Select an adaptable font style that mirror your business and stick with it. If you’re using different typefaces, you’ll come off as unorganized. Don’t do it. Consult an artist that will be able to suggest appropriate looks, designs and best ways to call for attention towards your ads. This will build up your message and bring together its look.

5. Think positive and show your competitive edge

Take a look at all your competitors’ print ad copies. Check if you see a fundamental cookie-cutter image or color in your flyers, ads or brochures. People need to instantly distinguish your differences and you’re unique offers. However, think positive, don’t be afraid to drop the clichés and let your unique approach or style come through (appropriate to the context).

These are just guidelines that you can use to manage your business, or when creating print ads for your business. And remember, you are reinvesting in your business when you take time to do little research and take or consult advice from the experts.

From Mindspring Design article “5 Ways to Visually Connect with Your Clients (In Print)