Establish good connection with customer through prints

As I browse my PC this morning while researching about the best way to improve ad materials. I see the posted article last January 21st, 2009 that will help a lot of business owner to visually connect with their Clients (In Print) in the Mindspring Design. Yeah, as small business owner, you have passion, knowledge, enthusiasm, and valuable talent to share. Expertise in the field is a must. But how can we make our past customer to come and try again our product with different features? Business owner have a lot of sales and marketing strategies, but the article discusses five simple ways on how can you visually improve your marketing tools. Do some research and learning before someone proposes a new ways to reach your customer. Create interesting and catchy prints that turns the head back of every potential and past client to try the product. 1. Find the best tool that fits your business. First, you need to look for the weapon that will best fit the target market. What will induce, pull towards you and leave in their reminiscences? Does your company produce regularly hundreds of different prints for customers? Make some style in folding and add some attracting color, change the paper. If competitors usually sheen brochures and hand out, try to use the web to display your product. Try attaching your message relevant to your business. Or, use an item that will uncover your company’s strength and competitor’s weakness by making your blog, post or send through the mail. Be creative and let ideas flow. Think beyond expectations and enjoy! 2. Make it understandable. What’s the use of eye catchy lines, clear copy or alluring incentive if no one understand the message your trying to convey to you customer. One of my friends received a card from local store- it featured the store position covered with luminous prints. It’s not difficult to insert design and layout, but the card is not understandable. Awfully, printed in small type, all in bold letters, and very poor type that can twist on the eyes. You want to express personality and taste, but not at the expense of attracting and useless print out. 3. Decide what will you use as your weapon Most customers get stress and confusion when you offer many things at once. Whether sorting out a business cards or gift cards, you need to choose what weapon you’ll use as your weapon. Or else, you’re putting perils on your business or losing the interest of your potential customer. An experienced business owner knows what is the best tool and essential information that will use from amazing photo, dynamic shapes, etc. 4. Reduce print use Select an adaptable font style that mirror your business and stick with it. You can find and choose a style that offers pleasant image. If you’re using different typeface, you’ll come off as unethical and messy prints. Don’t do it. Consult an artist that will be able to suggest appropriate looks, design and best way to call attention in your prints. This will build up your message and bring together its look. 5. Think positive and show your competitive edge Draw together all prints you can find from your competitors. Check if you see a fundamental cookie-cutter image or color that is not in your flyers, ads or brochures. You’ll see amount of uniformity because people need to instantly distinguish your differences and you’re offering. However, think positive, don’t be afraid to drop the clichés and let your unique approach or style come through (appropriate to the context). These are just sampling of guidelines that you can use to manage your business, or when creating prints for your business. And remember, you are reinvesting in your business when you take time to do little research and take or consult advice from the experts. Adapted from Mindspring Design article “5 Ways to Visually Connect with Your Clients (In Print)”