Adaptation

I was browsing through CNN.com one day, and I was totally appalled. People in the news are either in poverty, out of work, dying, or have died. What is this? Tomorrow is just another bad news day. It’s quite sad that we can celebrate the election of Barack Obama and report the death of a teenager at sea all in the same newspaper. I don’t know how things work in this era of chaos. It’s a mess!

But still, as I browse through the same web network, article after article is saying that small businesses, in general, are the best navigators through this crazy economic turmoil. Experts say that it is untraditional marketing that makes all the difference. Well, what do you know?

I can’t really say that small businesses are really doing okay, though. There still is a relevant number of articles saying that the heaviest impact made by the financial crunch are on small to medium sized enterprises. Which is it?
For as long as there are entrepreneurs saying that they’re going downhill fast but ones that say they’re still doing well, I believe there is still hope. We can think of it as a species trying to survive in a changing world. Successful companies must have something that allows them to thrive in a world of crisis. Many if these enterprises adapt to the environment.

Adaptation. I like that word. It means we can go on and continue to live. The ones that can adjust to environmental alterations are the ones that are still here. It’s a struggle, I realize, but what matters is existence. The rule says only the strong survive. Today, that rule has changed to: Only the innovative survive. Untradition. Extra-exaggeration. Un-ordinary. All these elements differentiate “boy-companies” from “man-companies.”

Unconventional, eye-catching marketing is a weapon for many companies. That is why there is an emergence of seminars and classes on marketing and advertising. Why? It works! What would you do if your customers are too budget-conscious? You get their attention out from the money to your funny ad or your crazy gimmick. This is one of those things that are simple on paper, but very difficult to pull off. That’s why these seminars are successful, because people want to get as much knowledge as they can to survive.

The fact is creativity counts. Maybe that’s what all of us should develop because right now, it seems like it’s the way to being victorious.