Customer Relationship Management is a key business idea that focuses on the customer in all interactions. Lets you keep a detailed profile of every customer who has shopped in your store. Customer information normally includes demographics, preferences and purchase history. Using CRM will allow you to define and target your market and send promotions to your customers based on purchasing history, preferences and other data. With a cloud-computing platform, POS’ CRM feature can be accessed online, with only a Web browser and an Internet connection.
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