The Rationale of Social Video Marketing: A Case on YouTube

We live in a visual rich society were messages are being understood through graphics, videos, photos or anything that your eyes can see, on the television, movie houses or anything that is on print, but on this case we will talk about online videos.
As we all know, Television Ad Space cost way beyond the reach of small business owners, and so they turn online and through video sharing sites have could create videos with lower production costs with an almost free Advertisement Space.
There are a lot of video hosting sites and examples of them are YouTube, Google video, Daily Motion, Blip.tv etc, and all of them are free to us; but, on this case, we will use YouTube as an example because of familiarity.
YouTube as an affordable, minimal or no cost at all TV-like advertising vehicle that could help promote their products in a viral effect by business owners whether it is big or small. Here are some reasons why it is so feasible to advertise in this site.

It has a population of 303.8 million
If YouTube would be Hollywood it would premiere 60,000 new films every week.
There are 15 hours of video uploaded every minute.
Users spend at least 23 minutes or almost 30 pages in YouTube daily.

There are a lot of possibilities online if your video is interactive, entertaining, creative and straight to the point people would subscribe or follow your “Channel” and increase brand awareness. This would help you to have exposure and “hype” on your brand and people will avail your product or services.
If you will upload good and creative content, you will have a lot of viewers/subscribers and your product will be known to the online community, it would create a viral effect and boom! You’re company could go big time!

Real Time Point of Sale

Real time point-of-sale system lets you provide a more consistent and accurate pricing over your products, especially if you have multiple locations. It lets your employees set a minimum price for your products, which enables them to negotiate and up-sell to customers therefore increasing sales.

Business or Vacation?

Point-of-sale systems help retailers maximize their profits by lowering expenses, increasing revenue, and decreasing the amount of time necessary to manage the store. Real time POS takes this a step further. Now retailers can do all of the above from anywhere. You can be on a vacation in Hawaii, in bed at home, or anywhere else that has internet connection and still obtain accurate real time report of store sales, inventory, employee data and much more. To learn more visit www.LivePOS.com

Cloud Based Point of Sale!

Real time point of sales with cloud computing capabilities are increasing in demand as more people learn about their benefits including real time reporting of what is happening at the location from anywhere via the web, managements of all locations from one single interface, hassle free hosting and maintenance of data by the POS provider and much more. Learn more about the leader in cloud computing retail point of sale by visiting www.LivePOS.com.

The importance of upselling on the bottom line

Upselling is the process by which the salesperson convinces the customer to purchase additional items or services besides the product or that was originally intended to be purchased. Upselling can be found at any profession, from the local car wash, to lawyers and doctors. Even politicians use upselling (“don’t just vote for me, also vote for the party”). The importance of upselling cannot be overstated. It can mean the difference between a successful and a failing business.


So how do you increase upselling? At LivePOS we have developed a number of features to assist retailers in upselling using their POS. One of the best ways is through placing variable pricing on products. Then, one can create a buffer when the product goes above a minimum price, which can be used at bundling other items below their minimum price. For example, say you are selling toys. Toy A costs you, the retailer, $8 and has a minimum retail price of $10 while toy B costs you $10 and has a minimum retail price of $15. Say a customer walks in and wants to purchase toy A, which is the most sought after toy during the holidays. The sticker price on toy A is $20. After some haggling, you agree to sell toy A for $17, and as an added bonus give the customer a deal on toy B for $13. How can you do so? Toy A sells for $17 which is $7 over the minimum price. Hence you created a $7 buffer. This allows you to sell toy B at below the minimum price, using $2 of the buffer you created. This way your total profits are $7 on item A and $3 on item B for a total of $10; consequently, you increased profits by 43% through upselling.

Real Time Point of Sale

In general, point of sale solutions are either software based or cloud based. With LivePOS, store owners can enjoy the features of both platforms. LivePOS came up with a powerful solution that enables the POS to perform more features such as real time updates of sales transactions, inventory, employee attendance , purchase orders, and more without having to worry about losing any data when the internet connection goes down on a location. When the internet connection is down on a location, employees will still be able to ring up sales without any interruption. Sales data will be stored locally and will be sent automatically to the online dashbpard once the internet connection is up. All important business data are available through the online dashboard anytime and anywhere. Enjoy this modern trend of retail management, visit www.LivePOS.com

Why is cloud computing POS often called real time POS?

A cloud computing POS is considered a real time POS since it reports the data from the retail location to the internet in real time. The owner or manager of the location can then view the data gathered almost instantly. For instance, say that a store employee just sold a pair of shoes. The information will then be instantly transmitted from the location to the LivePOS servers and from there, can be accessed by the store owner in real time

What is cloud computing?

Wikipedia, has a descriptive definition of cloud computing and what it does:
“Cloud computing provides computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. Parallels to this concept can be drawn with the electricity grid, wherein end-users consume power without needing to understand the component devices or infrastructure required to provide the service.
The concept of cloud computing fills a perpetual need of IT: a way to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software. Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT's existing capabilities.”

What can CSS LivePOS do for me?

The LivePOS software can helps retailers in a number of ways. First, by providing an accurate picture of which products sale the most and which employees are most effective at sales and during which times, CSS LivePOS can increase a retailers’ sales. Second through theft prevention features, CSS LivePOS reduced costs. Thirdly, through the dozens reporting options that showcase inventory counts, payroll, sales figures and so forth, CSS LivePOS can saves owners and employees both time and the energy.

Point of Sale Solution!

A Point-of-sale system is now capable of handling business management operations and not just sales transactions. It keeps all data transactions, automatically updates inventories, performs accounting tasks, tracks employee attendance, and more. This is why more and more businesses are now using a cloud-computing POS solution.

Better Business with LivePOS

Create a network between all your stores through a real- time POS provider like CSS LivePOS and experience real- time management of your business operations! Save yourself time and focus on areas where you are needed the most. View your sales, products, employees, and all operations in your business per location or even by region and compare your statistics to make crucial decisions. Let us help you improve your business. Have a look at www.LivePOS.com for more features our POS has to offer!

LivePOS Cloud Computing Solution!

Point of sale systems speed up your sales, track your orders in real time, and ensure efficiency and high-quality service to your customers and more! Avoid employee errors, product wastage, and theft. Have a POS that can virtually manage your business operations and save money. See what LivePOS has to offer and be amazed of what you and your business can get from using our POS solution. Drop by at www.LivePOS.com!

LivePOS News Update!

LivePOS Cloud Computing Point of Sale just added a new Technical Support number ((888) 884-9224) to serve its customers better! Visit us at www.LivePOS.com for more infos!

Better Sales Perfomance with LivePOS

Sales and performance data are vital in running retail store. This is one of the main reason REAL TIME Point of Sale solutions such as LivePOS are in demand in the market. Detailed reports of all transactions including exact day, time, and person in charge are just some of what LivePOS can provide your business. Use it to track what stocks you are lacking, what your customers frequently purchase, what product yields the most profit, and what doesn't. There are lots of advantages LivePOS Point of Sale has to offer to your retail business, start knowing all of them at www.LivePOS.com!

LivePOS: Scalable Point of Sale System

For your retail business to operate smoothly, you have to have a dynamic, scalable Point of Sale solution that would ensure all your transactions are synchronized and always up -to -date. LivePOS was made exactly for the specialty retail business, that’s why all its features are essential for your operations. Our development team always thinks ahead of what you will need for your business and continuously updates our system as we know the rapid change of trends in the industry. And, updates and upgrades come absolutely free! Check our website for more info at www.LivePOS.com!

Real Time Cloud Computing POS Solution!

Handling a number of stores is quite a headache and can be costly, too. But what if you have the power to virtually manage all of your stores even when you’re at home? With LivePOS, compare the sales of each and every store location you have and see who needs more attention. Spend more time at stores that are not on a par with your standards and manage the stores that you think are doing well or making more sales through your online dashboard! That’s time and money you’re saving with LivePOS point- of-sale solution. Check out www.LivePOS.com for more details!

Speed Up Sales With LivePOS Coud Computing POS

Why still use a cash register that only serves as storage for your money when you can speed up your service to your customers using an all -in- one point- of- sale solution like LivePOS!? Cash registers are slower and have limited functions -- unlike a POS that does almost every operation for your business, saving you money and time! Start saving now, switch to LivePOS real time point - of - sale solution. Visit us at www.LivePOS.com!

Product Security With LivePOS!

One good strategy to improve your sales is to let customers use testers. But what if you’re losing a number of products and your employee claims that they were used as demos or testers? With a point- of- sale solution like LivePOS, we give importance even to the small details that might affect your business, so we developed a feature that allows you to view demo products used in or by specific locations, regions, categories, employees or for a specific product over a specific time period. A simple yet effective feature to avoid theft and wastage. Visit www.LivePOS.com for more details!

Manage Your Sales and Inventory with LivePOS!

With a revolutionized point of sale system like LivePOS, efficiently process your sales and track your orders a lot easier! Not only that, all your data transactions such as sales reports, product inventory, purchase orders, etc. are saved in a secure location which you can easily access through your online dashboard anytime, anywhere! Invest a little in our product and see a rapid turnover in your sales! Visit us at www.LivePOS.com to know more about this great product on POS!

More Sales With LivePOS!

Wondering who among your employees are more productive with their sales? Guess what?! LivePOS includes even the productivity of each of your employee! See their names, net amount and gross amount they’ve sold, total refunds, and even average sales per day of the week! Not only that, you can also evaluate them by comparing their hourly performance and monitor the list of items they’ve sold. Just log in to your online dashboard and see whose best employee of the week. With LivePOS, your rest assured that you’ll be managing your business in the most effective way possible.